ALIEN SURFACE

Services Provided:
Brand Design Strategy
Brand Identity
Brand Persona
Graphic Design
Packaging Design
3D Model
Webdesign Layouts
Animated Interactions

Industry Context
Alien Surface™ is one of the most wanted and appreciated screen and phone protection producers from Romania. After 10 years on the Romanian market, they wanted a rebrand that would offer them a new look fit for international market penetration.

Challenge
Keep the beloved and distinct Alien Surface™ branding elements, but take them to the next level and introduce them to a new chapter.

Strategy
Their already distinction in appearance, product quality, and approach helped us to carry on their narrative. We redrew the iconic symbol (the alien) and decided to give the whole packaging a clean die cut. To perfect the original triangular pack, we succeeded in having an improved closing system, with fewer production costs and significantly less carton waste. The entire concept became more slick, smooth, with sharper lines. As any out of this world concept, it had an unnatural twist. We decided to turn the packaging upside down. The inverted triangular shape would appear to defy gravity and the competition.

Team
Marius Farcas
Adela Sabou
Péter Árpád
Andrei Leontescu
Vlad Moldovan
Doru Sână
Beniamin Pop

Photo
George Reuel

Year
2019-2020