Key People
Beniamin Pop
Brand Design Strategy, Creative Direction
Aligning business strategies with brand identities, ensuring cohesive and effective branding solutions.
Beniamin Pop is a brand strategist who aligns business objectives with brand identity to create meaningful, high-impact brands. His expertise extends beyond visual identity and messaging—he ensures that every strategic decision is rooted in a brand’s core purpose and competitive advantage. Whether defining a new brand from the ground up or repositioning an established company, his approach is methodical, insight-driven, and focused on long-term value creation.
What distinguishes Beniamin is his ability to bridge business strategy with brand strategy. He approaches branding not as an exercise in aesthetics but as a fundamental component of business growth. At the core of his work is a commitment to strategic clarity and tangible results. He thrives on transforming complexity into actionable direction.
He often speaks on topics related to brand and branding at different business events.
Marius Farcas
Co-Partner, Art Director, Designer
In charge with developing brand identity, supervising the creative process and ensuring visual cohesion.
A Cluj-Napoca "Art and Design University" graduate, Marius had always developed a keen eye for visual identity whatever shape it would embrace.
His professional trajectory placed him as a graphic designer and art director for two local renowned agencies, ClipArt Advertising and Vitrina Advertising, and afterwards saw him bloom into a respected freelancer.
His contribution varies from graphic design, brand identity, interior design as far as object design. He always looks for creative support materials that perfectly fit a client and ways on how to innovate a visual brand story.
Adela Sabou
Co-Partner, Brand Naming, Brand Rhetoric
In charge with research, naming and brand personality outline for a more refined and complete brand identity.
A copywriter at her core, Adela was always drawn to people who knew how to tell a good story. Although she studied Journalism as a University major, she shortly found out that writing and copywriting gave her more freedom of expression.
After working as a copywriter for ClipArt Advertising and Vitrina Advertising, two respected agencies from Cluj-Napoca, Adela decided that freelancing was the next step for her evolution and appetite for more. Analyzing brand archetypes and building a brand persona would soon be an undiscovered talent of hers.
Lately she found that brand naming was her forte. Among her most notable and recognizable names are: Electric Castle Festival (Romanian music festival), Narcoffee Roasters (coffee shop & coffee shop chain), Pep&Pepper (quick service restaurant), Condimental (renaming for Calif, quick service restaurant) together with its star product - Kebun (a kebab in a box), and many more.