Key People
Beniamin Pop
Brand Design Strategy, Creative Director
In charge of brand positioning and brand strategy for a continually evolving entrepreneurial scene.
Beni is a brand & design strategist, helping business entrepreneurs and companies link their business game plan to their brand strategy.
With over 15 years of experience in graphic design, Beni became increasingly preoccupied with the way design influences sales. He works with a team of verbal and visual branding specialists as Creative Director, ensuring that the branding elements are always in line with their clients’ business and brand strategies.
Since 2017 he is a board member in Chimica S.A. - a major Romanian industrial processing company. He is helping the group to make the transition from a private label business model to their brands by being actively involved in product development and brand strategy.
He often speaks on topics related to brand and branding at different business events.
Marius Farcas
Co-Partner, Art Director, Designer
In charge with developing brand identity, supervising the creative process and ensuring visual cohesion.
A Cluj-Napoca "Art and Design University" graduate, Marius had always developed a keen eye for visual identity whatever shape it would embrace.
His professional trajectory placed him as a graphic designer and art director for two local renowned agencies, ClipArt Advertising and Vitrina Advertising, and afterwards saw him bloom into a respected freelancer.
His contribution varies from graphic design, brand identity, interior design as far as object design. He always looks for creative support materials that perfectly fit a client and ways on how to innovate a visual brand story.
Adela Sabou
Co-Partner, Brand Naming, Brand Rhetoric
In charge with research, naming and brand personality outline for a more refined and complete brand identity.
A copywriter at her core, Adela was always drawn to people who knew how to tell a good story. Although she studied Journalism as a University major, she shortly found out that writing and copywriting gave her more freedom of expression.
After working as a copywriter for ClipArt Advertising and Vitrina Advertising, two respected agencies from Cluj-Napoca, Adela decided that freelancing was the next step for her evolution and appetite for more. Analyzing brand archetypes and building a brand persona would soon be an undiscovered talent of hers.
Lately she found that brand naming was her forte. Among her most notable and recognizable names are: Electric Castle Festival (Romanian music festival), Narcoffee Roasters (coffee shop & coffee shop chain), Pep&Pepper (quick service restaurant), Condimental (renaming for Calif, quick service restaurant) together with its star product - Kebun (a kebab in a box), and many more.