Beniamin Pop
Brand Design Strategy, Creative Director
In charge of brand positioning and brand strategy for a continually evolving entrepreneurial scene.
Beni is a brand & design strategist, helping business entrepreneurs and companies link their business game plan to their brand strategy.
With over 15 years of experience in graphic design, Beni became increasingly preoccupied with the way design influences sales. He works with a team of verbal and visual branding specialists as Creative Director, ensuring that the branding elements are always in line with their clients’ business and brand strategies.
Since 2017 he is a board member in Chimica S.A. - a major Romanian industrial processing company. He is helping the group to make the transition from a private label business model to their brands by being actively involved in product development and brand strategy.
He often speaks on topics related to brand and branding at different business events.