SERVICES PROVIDED
Brand Audit
Brand Strategy
Brand Idea
Brand Rhetoric
Naming Architecture for Product Lines
Logo Design & Visual Identity
Graphic Design & Prints
Object Design
Webdesign and Implementation
Rebranding Unveil Movie


OPTIMEDIA: A BRAND REIMAGINED FOR A NEW HORIZON

Optimedia, a European leader in PVC and aluminum windows and doors, has embarked on a transformative journey with its new brand identity, designed by our studio. Founded in 1994 in Oradea, Romania, the company has established itself as a trusted partner for over 2,000 businesses across Europe.

With this rebrand, Optimedia reinforces its reputation as a reliable manufacturer while positioning itself as a brand synonymous with partnership, innovation, and shared success.

FROM QUALITY PRODUCTS TO MEANINGFUL PARTNERSHIPS

Optimedia's new brand identity reflects the company's belief that it is not just about producing the highest-quality windows and doors—it is also about enabling the success of its partners. The rebrand shifts from focusing solely on functional excellence to creating an emotional connection with clients, highlighting Optimedia's core values of transparency, empathy, and adaptability.

The brand promise—“Together, we open new horizons”—speaks to Optimedia’s commitment to helping its partners achieve their goals. Whether it’s timely delivery, superior product performance, or unmatched after-sales support, Optimedia is a collaborator in its partners’ success stories.

A VISUAL IDENTITY THAT INSPIRES

Central to the rebranding is a bold new visual identity that draws on the symbolism of the swallow, a bird that represents optimism, exploration, and renewal. The refreshed logo integrates this metaphor with a modern, clean aesthetic, conveying motion and connection.

The catalog design takes the identity further, using a vibrant palette of colors that each represent a different facet of Optimedia’s ethos. This striking use of color brings a human touch to the brand, balancing its technical precision with emotional resonance.

BEYOND PRODUCTS: EMOTIONAL DESIGN IN ACTION

Recognizing that a brand’s power extends beyond its products, the new Optimedia brand leverages emotional design to resonate with both functional and aspirational customer needs. This approach positions Optimedia as a reliable partner in innovation, perfectly balancing technical expertise with a deep understanding of human connection.

More than a fresh look, Optimedia’s new brand identity is a call to action: to innovate, inspire, and achieve together. As the company and its partners navigate new challenges and opportunities, Optimedia is ready to lead with purpose and vision.

TEAM
Marius Farcas
Adela Sabou
Beniamin Pop
Péter Árpád
Doru Sana
Vlad Moldovan
Cosmin Todor
Filip Cerchia
Beniamin Malimon
George Reuel
Smart Design Poland

Year: 2023-2024