PIAȚA 9 Baked Goods

Piaţa 9 is a food hall restaurant in Oradea, northwest Romania. "Piaţa" translates to market, and "9" (nouă) is an effective wordplay regarding both the number nine and the word 'new' in Romanian – "The New Market."

Piaţa 9 is an excellent fresh food place that introduces constant new tastes and products based on a brand idea of "discovery." With an interior design that combines the open space of a local restaurant with the dynamics of a European food market, together with simple, bold packaging, Piaţa 9 has speedily taken "food discovery" to a whole new level.

For more than three years, Piața 9 has launched new star products over and over again. This time they wanted to bring some more international traditional dessert recipes to Oradea and added Pastel de Nata and Panettone to their menu. We created the new products' brand identity and packaging.

We chose a minimal, bold design and colors to speak about their place of origin and recipe. For Pastel de Nata's, we decided to use the Portuguese "azulejos" as inspiration, the blue-and-white tiles that line the church of Lisbon's Madre de Deus. The distinctive and unique blue mixed with a bright yolk yellow is all you have to remember when you think about that Portuguese egg custard tart.

Panettone, also called pandoro ("golden bread"), is all about perfect yolks, the best-dried fruits, and a golden interior. An electric, bright yellow was the spot-on color for this world-famous dessert. Cheerful and sunny, this Italian dessert is guaranteed to bring more joy and unforgettable moments of delicious discovery.

Team:
Marius Farcas
Adela Sabou
Vlad Moldovan
Beniamin Pop

Year: 2021-2022