POWERING THE FUTURE - ROMBAT’S NEW BRAND IDENTITY

Services Provided

Brand Audit
Brand Vision, Mission, Purpose
Brand Idea
Brand Rhetoric
Logo Design & Visual Identity
Packaging Design
Brand Guidelines

A Legacy of Trust and Innovation: Rombat’s Rebranding Journey

For over 45 years, Rombat has been a cornerstone of the Romanian automotive industry, producing high-quality batteries known for their reliability and performance. As the industry evolved, especially with the rise of electric vehicles and a growing focus on sustainability, Rombat saw an opportunity to evolve as well. The time was right for a refreshed identity that would position the brand at the forefront of automotive energy solutions.

Our agency partnered with Rombat to revitalize its brand, ensuring it not only reflected the company’s rich history but also its commitment to the future. The challenge was clear: we needed to modernize Rombat’s identity to align with a rapidly changing market, where technology and sustainability are key drivers. The transformation wasn’t just visual—it was about capturing the essence of Rombat’s values and its vision for the future.

The Foundation of the Rebrand
At the heart of this rebranding project was a redefined brand strategy, built on a foundation of Rombat’s core values: reliability, sustainability, and performance. We began by refining the brand’s purpose, vision, mission, and brand idea. These elements were crucial in defining how Rombat positions itself in a competitive and evolving market.

Rombat’s brand purpose—to provide energy for a sustainable future—speaks to its commitment to environmental stewardship, while its vision—a world with zero reliability issues and 100% recycling—underscores its focus on innovation and sustainability. The brand idea, “Trust that takes you further,” captures the essence of Rombat’s promise to its partners and customers.

A Modern Identity for a Modern Market
The rebrand included a refreshed visual identity, featuring a new logo that reflects both Rombat’s legacy and its forward-thinking approach. The stylized "R" incorporates two key symbols: a plus sign, representing performance, sustainability, and partnership, and a speech bubble, symbolizing open communication and trust in relationships with partners. This dual symbolism encapsulates Rombat’s mission to provide not just products, but solutions that foster reliable and lasting partnerships.

Our work extended beyond the logo to include a modernized color palette, updated typography, and a cohesive visual system that resonates across all brand touchpoints. The design language we created mirrors Rombat’s role as a trusted partner in the automotive industry, offering energy solutions that empower both businesses and consumers.

Driving Into the Future
This rebranding project was about more than aesthetics—it was about positioning Rombat as a leader in the automotive battery sector, ready to take on the challenges of the future. The redefined identity speaks to a brand that has evolved with the times while staying true to its roots. Rombat is now better positioned than ever to support its partners, delivering innovative energy solutions with the same reliability that has defined it for decades.

As Rombat continues to expand its global presence, the refreshed brand identity reflects its dedication to sustainable innovation, and its unwavering commitment to driving the future of automotive energy.

Team
Marius Farcas
Adela Sabou
Beniamin Pop
Vlad Moldovan
Filip Cerchia

Year: 2024