SALAD BOX

Services Provided
Brand Audit
Brand Design Strategy
Brand Rhetoric
Visual Identity
Graphic Design
Packaging
Interior Design Guidelines

Industry Context
There is only a handful of businesses focused only on salads. The Salad Box story began in 2011, when Dan Isai had an idea of introducing Romanians to a new lifestyle based on healthy food at affordable prices.

Challenge
In a short period of time, Salad Box opened numerous restaurants in all shopping malls in Romania, becoming the business with the fastest growth on the Romanian market. Salad Box wanted to rethink its image and consolidate its position on the market, especially because the company aimed for international expansion.

Strategy
We started with an emotional brand driver: food is life, make it good. We used elements of design and color that communicate a natural, healthy, authentic lifestyle. For their shops we chose simple solutions, easy to modify and to implement at a very fast pace. The new shop concept was all about health and freshness.

Team
Beniamin Pop
Laura Laurentiu
Marius Farcas
Adela Sabou
Raluca Dragos

Interior Design
Cosmin Todor Studio

Year
2015-2017