ATP Trucks / Truston

Services Provided:
Brand Design Strategy
Division Naming
Product Naming
Visual Identity
3D Models
Launch Video

Awards:
Transform Awards London
Winner Naming Strategy

ATP Trucks Automobile is a new Romanian truck division, owned by ATP Exodus Group, from Baia Mare, Romania. With more than 25 years of experience in car and truck parts and transportation services, ATP decided it was time to build its truck brand.

Being all too familiar with the national construction and road transportation sceneries, ATP Exodus Group understood constructors needed a truck that could carry more load and spend less time in service.

Starting with the brand strategy built on “reliability,” we knew that the new product name would have to be easy to pronounce for natives and foreign investors alike.

Meet Truston - a reliable truck fully assembled in Romania. Using Hardox steel and fewer sensors and computers, Truston gets the job done with 33% heavier loads, plus less time spent in service.

The name has reached its goal and stuck with clients and investors in the Romanian market, starting with its launch day event.

In its first year in the new truck industry, the Truston truck model from ATP Trucks Automobile managed to reach an impressive 2.8 million Euros in sales.

Team
Adela Sabou
Marius Farcas
Vlad Moldovan
Beniamin Pop
Geroge Reuel
Timi Jinar

Year
2019-2020