Services Provided
Brand Strategy
Brand Identity
Graphic Design
Tag Line

About
Utilben is a Romanian company that specializes in selling industrial machinery and equipment. Founded in 1994, the company has become one of the leading suppliers in the region. Although it started as a second-hand dealer, Utilben has shifted its business model, and now 90% of its business is based on brand-new machines. However, they have faced a challenge in recent years due to market perception, as many people mistakenly believe that they only deal in second-hand machinery.

To address this, we were responsible for a rebranding process that created a new brand identity reflecting their business values and the quality of their services.

The new identity is bold, featuring a heavy font that speaks of backbone, courage, and trustworthiness. We kept a bridge with the original brand color, orange, but gave it a more modern freshness by incorporating a new red-orange color. Together with the slogan "Da, rezolvăm." (Yes, we're on it.) the new rebrand has brought excitement and energy to the company, hopefully continuing to broaden and strengthen customer relations.

Team
Marius Farcas
Adela Sabou
Beniamin Pop

Year: 2022-2023