SERVICES PROVIDED
Brand Idea
Naming
Brand Rhetoric
Logo Design & Visual Identity
Webdesign

Awards
Transform Awards Europe
Best Naming Strategy, Silver
London, 2025



Created by the same team behind the globally recognized app Headspace, YOULL is an innovative platform designed to empower content creators to develop custom-branded mobile apps with minimal resources and time.

Industry Context
The global market for content creators and digital coaches has grown rapidly, driven by the increasing demand for personalized content across various niches such as fitness, business coaching, and mindfulness. As more creators look to build custom digital spaces, there is a pressing need for fast, affordable, and scalable solutions.

Challenge
The creators of the Headspace app recognized a growing market need for platforms that help content creators—beyond the mindfulness space—connect with their audiences. Seizing this opportunity, they needed a brand built from the ground up to target content creators across multiple industries.

The main objective was quickly developing a name and identity that would resonate with diverse creator markets and have an available .com domain—an increasingly difficult task.

The Strategy
The innovative edge of this product lies in its speed and accessibility. It enables creators to launch branded apps in just 30 days, democratizing app ownership for smaller creators and giving them the same tools as larger enterprises for a fraction of the cost.

At its core, we realized our client was empowering content creators. This insight led to developing the brand idea: "Empowering the content creators of tomorrow.”

The idea shaped every aspect of the branding process. We positioned the brand within the creator archetype, which fits perfectly because it matches the product’s function to encourage self-expression. It also champions innovation and originality, key elements for content creators building their unique platforms.

This strategic insight directly inspired the name YOULL, derived from "You Will / You'll create, inspire, grow, reach, etc.," encapsulating the dynamic essence of empowerment for the creators of tomorrow.

Securing youll.com was a proud moment, as it perfectly fits the project's requirement for a short and memorable .com domain—an essential for an online platform with big aspirations.

Results
Since its launch, YOULL has quickly made a significant impact on the content creation space. The platform has already amassed an impressive 113,000 hours of streamed content, with 360,000 engaged users consuming it. This level of engagement reflects the platform's effectiveness in empowering creators and the value it delivers to their audiences.

Team
Marius Farcas
Adela Sabou
Beniamin Pop